FDL Blog


How Air Jordans Became the Greatest Shoes of All Time!

10

Sep 2019

How Air Jordans Became the Greatest Shoes of All Time!

DEMAND SHAPING: FROM CELEBRITY SPONSORSHIP TO LIMITED RELEASE The modern-day sneaker culture was built on the celebrity limited release. When Michael Jordan first signed with Nike in 1984, the star-endorsed shoes were expected to produce $4 million in sales annually – they did $100 million in the first 9 months. Nike president and co-founder Phil Knight said it was “the perfect combination of a quality product, marketing,...

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MAKING YOUR SUPPLY CHAIN GREEN DOESN’T HAVE TO COST YOU GREEN

03

Sep 2019

MAKING YOUR SUPPLY CHAIN GREEN DOESN’T HAVE TO COST YOU GREEN

The transportation industry has a notoriously significant impact on the environment. Conventional vehicles and trucks release large quantities of greenhouse gas emissions, hydrocarbon and carbon monoxide, all of which are harmful to the environment and those inhabiting it. According to the Environmental Protection Agency, freight trucks contribute the second highest amount of pollutants into the atmosphere. Fortunately, there are changes that can be made throughout the supply chain...

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Keeping Up with Customer Expectations

27

Aug 2019

Keeping Up with Customer Expectations

The customer is king — and the king expects to be treated royally. Kelly McKesten and Stéphanie Thomson, respectively a producer and an editor with Think with Google, report the phrase “the customer is king” can be traced back to the 1930s in book written by William Harold Hutt entitled Economists and the Public: A Study of Competition and Opinion. They assert the phrase has never been...

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What 5G Means for the Transportation and Logistics Industry

20

Aug 2019

What 5G Means for the Transportation and Logistics Industry

Last week, the Department of Justice gave the green light to the long-sought merger of telecom giants T-Mobile and Sprint. While the merger of the #3 and #4 American phone carriers, respectively, still has legal hurdles to overcome, it is expected to accelerate the deployment of 5G networks in the U.S. For consumers, 5G networks will deliver faster upload and download speeds, and decreased latency...

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Who Comes First: Customers Or Employees?

15

Aug 2019

Who Comes First: Customers Or Employees?

Should companies put customers or employees at the center of their universe? There are two competing thoughts on this question, as illustrated by Jeff Bezos and Richard Branson: “The most important single thing is to focus obsessively on the customer. Our goal is to be Earth’s most customer-centric company.” — Jeff Bezos, Amazon CEO “Clients do not come first. Employees come first. If you take...

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Facts start with data – but where to find them?

07

Aug 2019

Facts start with data – but where to find them?

In farm policy, numbers float the pre-reform debate as salmon floats upstream lakes in late autumn. What to make of these numbers though? Often, they are reproductions of old figures, sometimes taken out of context, and occasionally used to argue for the opposite causality than the one underlying them. Yet numbers are essential in understanding the big picture, interpreting the bigger trends and analysing the...

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How to Ensure the Freshness of Your Supply Chain

30

Jul 2019

How to Ensure the Freshness of Your Supply Chain

Fresh and refrigerated foods continue to gain in popularity as consumers demand healthier foods and shun preservatives. One need only visit a local supermarket, peruse restaurant menus or count the number of nearby farmer’s markets to know this is true, but statistics also support the claim. A recent article in Food Technology cites Technomic and MSI studies that reveal “nearly nine in 10 adults (87%)...

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5 Things Productive Entrepreneurs Do Each Day

16

Jul 2019

5 Things Productive Entrepreneurs Do Each Day

This is probably an understatement, but entrepreneurs are some of the busiest people around. A day in the life of an entrepreneur is chock-full of business decisions, research and networking. Because there’s so much to do and so little time to do so, entrepreneurs can easily get off track and become distracted with nonessentials. Chat or listen to some successful people, though, and you’ll notice...

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Look Around, Recognise, And Celebrate A Job Well Done

09

Jul 2019

Look Around, Recognise, And Celebrate A Job Well Done

Recognition is a fundamental human need. At the most basic level, it makes us feel valued, which is what inspires us to stay all bright-eyed and bushy-tailed at work. Out of all the things that matter in the workplace, helping employees feel appreciated is the most important one. Gladly, this isn’t something that I have learned the hard way. I have always believed that people...

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Save or Invest? How Companies Should Navigate Recessions

01

Jul 2019

Save or Invest? How Companies Should Navigate Recessions

The financial crisis and economic meltdown of 2007-2009 was disruptive for firms across industries, markets, and geographies.  It resulted in the collapse of the financial sector, radical changes in the regulatory and policy environment, and a severe contraction of the world economy. In fact, an economic meltdown of this magnitude fundamentally affects all aspects of firms’ business environment, unsettles their relationships with customers, employees, suppliers,...

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