How Air Jordans Became the Greatest Shoes of All Time!

DEMAND SHAPING: FROM CELEBRITY SPONSORSHIP TO LIMITED RELEASE The modern-day sneaker culture was built on the celebrity limited release. When Michael Jordan first signed with Nike in 1984, the star-endorsed shoes were expected to produce $4 million in sales annually – they did $100 million in the first 9 months. Nike president and co-founder Phil…

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MAKING YOUR SUPPLY CHAIN GREEN DOESN’T HAVE TO COST YOU GREEN

The transportation industry has a notoriously significant impact on the environment. Conventional vehicles and trucks release large quantities of greenhouse gas emissions, hydrocarbon and carbon monoxide, all of which are harmful to the environment and those inhabiting it. According to the Environmental Protection Agency, freight trucks contribute the second highest amount of pollutants into the atmosphere. Fortunately, there…

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What 5G Means for the Transportation and Logistics Industry

Last week, the Department of Justice gave the green light to the long-sought merger of telecom giants T-Mobile and Sprint. While the merger of the #3 and #4 American phone carriers, respectively, still has legal hurdles to overcome, it is expected to accelerate the deployment of 5G networks in the U.S. For consumers, 5G networks…

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