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23
Dec 2019How to Recruit More Women to Your Company
Gender diversity is a top priority for many managers. Once they’re in the pipeline, women are more likely to get hired, but the challenge is often getting them there. There are a few immediate changes you can make to your recruitment model that will help. Start by making job postings more inclusive, using more straightforward job titles and descriptions. Remove language like “rock star” and...
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16
Dec 20199 Ways the Internet Has Changed the Workplace (6/9)
6. Autonomy In recent years, as workplaces have become more and more digital, employers have been finding remote workers to be more productive than their in-office counterparts. There are several reasons for this, but one of them is the increased sense of autonomy people get when they are working remotely. Essentially, when people are left to work remotely, they are freed from much of the...
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10
Dec 20199 Ways the Internet Has Changed the Workplace (1/2)
The Internet and the Workplace in 2019 Before jumping into how the workplace has changed because of the internet, let’s take a look at the current state of the digital workplace: As you can see, the internet has the power to transform the workplace and this gives executives and other business leaders plenty of reasons to adopt more digital solutions in their business. However, it’s...
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18
Sep 2019How To Turn Data Into Business Value
Companies have access to more data than ever before, but more data doesn’t automatically translate into more insights and business value. How do you go from data to business value? Why is data context important? How do you turn insights into action? Those are some of the key questions I discussed with Stephen Husk, Supply Chain Engineer at BluJay Solutions, during a recent episode of Talking Logistics....
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10
Sep 2019How Air Jordans Became the Greatest Shoes of All Time!
DEMAND SHAPING: FROM CELEBRITY SPONSORSHIP TO LIMITED RELEASE The modern-day sneaker culture was built on the celebrity limited release. When Michael Jordan first signed with Nike in 1984, the star-endorsed shoes were expected to produce $4 million in sales annually – they did $100 million in the first 9 months. Nike president and co-founder Phil Knight said it was “the perfect combination of a quality product, marketing,...
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03
Sep 2019MAKING YOUR SUPPLY CHAIN GREEN DOESN’T HAVE TO COST YOU GREEN
The transportation industry has a notoriously significant impact on the environment. Conventional vehicles and trucks release large quantities of greenhouse gas emissions, hydrocarbon and carbon monoxide, all of which are harmful to the environment and those inhabiting it. According to the Environmental Protection Agency, freight trucks contribute the second highest amount of pollutants into the atmosphere. Fortunately, there are changes that can be made throughout the supply chain...
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27
Aug 2019Keeping Up with Customer Expectations
The customer is king — and the king expects to be treated royally. Kelly McKesten and Stéphanie Thomson, respectively a producer and an editor with Think with Google, report the phrase “the customer is king” can be traced back to the 1930s in book written by William Harold Hutt entitled Economists and the Public: A Study of Competition and Opinion. They assert the phrase has never been...
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20
Aug 2019What 5G Means for the Transportation and Logistics Industry
Last week, the Department of Justice gave the green light to the long-sought merger of telecom giants T-Mobile and Sprint. While the merger of the #3 and #4 American phone carriers, respectively, still has legal hurdles to overcome, it is expected to accelerate the deployment of 5G networks in the U.S. For consumers, 5G networks will deliver faster upload and download speeds, and decreased latency...
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15
Aug 2019Who Comes First: Customers Or Employees?
Should companies put customers or employees at the center of their universe? There are two competing thoughts on this question, as illustrated by Jeff Bezos and Richard Branson: “The most important single thing is to focus obsessively on the customer. Our goal is to be Earth’s most customer-centric company.” — Jeff Bezos, Amazon CEO “Clients do not come first. Employees come first. If you take...
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15
Aug 2019Who Comes First: Customers Or Employees?
Should companies put customers or employees at the center of their universe? There are two competing thoughts on this question, as illustrated by Jeff Bezos and Richard Branson: “The most important single thing is to focus obsessively on the customer. Our goal is to be Earth’s most customer-centric company.” — Jeff Bezos, Amazon CEO “Clients do not come first. Employees come first. If you take...
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